Marketing Sales and UGC A Campus Brand Brief Template

It’s less about timing, more about time—especially when you’re creating content that connects with students who are just learning the rhythm of campus life and the rhythm of the market. Below is a practical brief that I’ve put together for anyone stepping into the UGC arena for a brand like Cash on Campus, echoing the blueprint in Campus Cash Campaigns: A UGC Creator Brief Blueprint. Think of it as a map, not a set of hard rules, much like the framework outlined in From Campus to Cash: A UGC Brief Framework for Brands. Keep it fluid, keep it human, and let the story of your brand guide every frame you shoot or write, following the tips from Social Media Money on Campus: A UGC Brief Creation Tips.

Brand Overview

Cash on Campus is a financial literacy hub that lives where students live. We’re not just another app; we’re a community that walks with students through budgeting, investing, and building a future that feels safe. The tone is conversational, the language plain, the purpose clear: help students understand that money is a tool for freedom, not a status symbol.

Why does this matter? Because when students see their money move, they start to trust the process. Trust, after all, is the quiet glue that turns a one‑time user into a lifelong supporter.

Project Objectives

• Education first: Demystify investing with everyday analogies, a strategy detailed in our Selling on Campus: A Step By Step UGC Brief Guide. Show that compound interest is like gravity in slow motion—quiet, relentless, powerful.
• Engagement second: Use relatable moments—late‑night study, first rent payment, that impulse buy—to spark conversation.
• Conversion last: Turn viewers into sign‑ups for our free budgeting toolkit or the introductory investing course.

You’ll be told, “I want you to feel like a friend, not a sales rep.”

Target Audience

We’re talking about students aged 18‑24, mostly in Lisbon and the surrounding university towns. If you’ve ever seen that student stare at their phone, scrolling through a wall of stock tips… you’re speaking directly to that moment, as explored in Campus Cash Campaigns: A UGC Creator Brief Blueprint.

Target Audience
(re‑used for clarity)

We’re talking about students aged 18‑24, mostly in Lisbon and the surrounding university towns. If you’ve ever seen that student stare at their phone, scrolling through a wall of stock tips… you’re speaking directly to that moment, as explored in Campus Cash Campaigns: A UGC Creator Brief Blueprint.

Your First Task

Draft a storyboard for a 30‑second Reel that begins with a student scrolling through the campus news feed, feeling overwhelmed by a sudden tuition fee increase. Show the moment of realization that they can control their finances through small, regular investments. End with a call‑to‑action: “Download our free budgeting toolkit and start your own garden of wealth.”

Final Thought

Your content will be the bridge between a student’s uncertainty and their confidence in their financial future, as highlighted in the case studies from From Campus to Cash: A UGC Brief Framework for Brands. Keep that bridge sturdy, warm, and honest. We’re excited to see the stories you’ll tell.